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October 13, 2022

Why are the CRM Certifications in Demand? How to Earn One

Customer Relationship Management (CRM) helps Sales and Marketing teams to drive more sales and ensure better customer engagement. CRM helps sales teams with Improved lead management, Lead tracking, Effective upselling, and cross-selling. Similarly, Marketing teams can manage inbound leads efficiently, nurture data-driven marketing, Plan customer journeys, and identify new content opportunities.  

The global CRM market grew by 10% last year and is expected to grow by another 12% in the coming years. This will increase the industry’s value from $58.04 billion in 2019 to $128.97 billion in 2028. This has created a pressing need to supply more CRM-certified professionals.  

Employee CRM training has become an integral part of the modern workplace.  Particularly, sales teams must be educated on new features and upgrades in CRM product releases on a regular basis. 

So, earning CRM certifications helps individuals improve their skill sets and opens new employment prospects, with significant growth in salary.  

Graduate students gain significantly by earning CRM certifications to start a career in this domain, Sales professionals gain immense benefits as they can comprehend the buyer’s journey, track and follow up on current prospects, and maintain high-performance levels by getting CRM certified. 

Marketing professionals can leverage the benefits of data-driven marketing strategies by honing CRM skills. IT professionals in the roles of System Administration, System Architects, Developers and Consultants all can equally leverage the benefits. 

Massive open online courses, corporate partners, and academic institutions all offer training for the most recent CRM certifications. The Microsoft Dynamics 365 certification is one of these, with levels ranging from fundamental to advanced. Courses in sales, finance, operations, and customer support may be available on the platform. 

Bhavesh Goswami, Founder & CEO, CloudThat has shared his thoughts on why CRM Certifications are in demand? And the certification path you can stride to earn it in this article to the Express Computer