Case Study

Reducing Deployment Times by 67% from 30 to 10 Minutes Per Service Using Blue-Green Strategies

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Industry 

Marketing and Advertisement

Expertise 

Amazon EKS, Argo Rollouts

Offerings/solutions 

Streamlined deployments, improved availability, and optimized scaling and monitoring.

About the Client

IDEACLAN is a leading Mar-Tech Performance Marketing firm, specializing in data-driven strategies with affiliate marketing. Our innovative team crafts brands that redefine boundaries, delivering quality traffic for Lead Generation, Arbitrage, and e-commerce. Using AI and monetization solutions, we enhance funnels to drive growth and value.

Highlights

67%

Reduction in Deployment Time

99.99%

Availability with Blue-Green Strategies

40%

Decrease in Manual Efforts

The Challenge

Lookfinity faced challenges with manual Kubernetes manifest deployments, which led to operational overhead, errors, and inefficiencies. Inconsistent deployments across environments, limited observability, and downtime during updates disrupted services and made troubleshooting difficult.

Solutions

• Managed Helm-based microservices with GitOps for automated deployments.
• Enabled zero downtime with blue-green and canary deployments via Argo Rollouts.
• Automated code integration, testing, and secure Docker management with Amazon ECR.
• Used AWS Control Tower, Terraform, and centralized monitoring with Prometheus and Grafana.

The Results

Reduced deployment times by 67%, achieved 99.99% availability, decreased manual efforts by 40%, and scaled to support 30% more traffic, while enhancing monitoring, troubleshooting, and operational efficiency.

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