Case Study

Optimizing User Experience and Engagement with Advanced Content Management and Accessibility Solutions

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Industry 

Training and Consulting

Expertise 

Amazon RDS MySQL, AWS IAM, Amazon CloudWatch, AWS CloudTrail, Amazon S3, Amazon Polly

Offerings/solutions 

Enhanced User Experience and Engagement with Custom Content Management and Amazon Polly Integration

About the Client

CloudThat was founded in 2012 and has rapidly become a leader in cloud training and consulting, empowering over 300,000 professionals worldwide. Renowned for its customized training programs and hands-on labs, CloudThat addresses diverse industry needs. With a commitment to continuous learning and innovation, CloudThat stays ahead of cloud technology trends, ensuring clients receive advanced solutions and expertise to drive their digital transformation.

Highlights

User engagement boost

Enhanced content management

User satisfaction improvement

Streamlined registration processes

Audience reach expansion

Accessibility via Polly

The Challenge

The customer needed a unified platform to manage blogs, case studies, and news, enhancing content visibility and reducing server load from multiple sources. To improve user experience, they sought API integration with a third-party webinar tool, eliminating redundant registration forms. Dedicated pages for news events, with text, images, and videos, and a comprehensive news listing page were required. For blogs, integrating Amazon Polly to convert text to speech was desired, enhancing accessibility for users, including the visually impaired.

Solutions

• Implemented custom post types for blogs, case studies, and news events to categorize and manage content more effectively.
• Developed a unified resource section that showcases the company’s achievements and work in a structured manner, improving content discoverability and user experience.
• Integrated third-party webinar tools via APIs to streamline the registration process.
• Users fill out the registration form once on the website’s webinar landing page, and the information is automatically populated on the third-party tool’s registration form, reducing redundancy and improving user convenience.
• Created detailed pages for each news event, allowing comprehensive content to be added, such as text, images, videos, and related links.
• Developed a listing page for news events, providing an organized and easy-to navigate archive of all news and events related to the company.
• Integrated Amazon Polly on blog detail pages, converting written content into natural-sounding speech.
• This feature enhances accessibility, allowing users to listen to blogs when they are unable to read, thus broadening the audience reach and engagement.
• Created/Developed the Theme from scratch which is more focused and fulfilling all the requirements.
• Given a specific section of Social Media Posts for “Instagram”, “Twitter” & “YouTube”.
• Utilized the Resources WP Rest APIs for fulfilling the requirements of iQRS and other platforms.

The Results

Enhanced content management, user convenience, and SEO through detailed pages, Amazon Polly’s text-to-speech, and tailored themes, leading to increased engagement, accessibility, and brand identity, with centralized social media integration via WP Rest APIs.

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