Digital Media Platform leverages AWS Lambda to enhanced operational efficiency and 80% boost in productivity

Solutions

• AWS Lambda analyzes campaign-related images, videos, and text using Amazon Rekognition and Amazon Comprehend.
• A data pipeline fetches metadata from Amazon S3 and uploads it to Amazon DynamoDB.
• Data in Amazon S3 is organized with user metadata prefixes, enhancing front-end application accessibility.
• Amazon API Gateway is the entry point, directing requests to the frontend Lambda function.
• Amazon DynamoDB streams, filtered by supported file types, trigger AI/ML processing in AWS Lambda.
• AWS Lambda handles AI/ML tasks, including entity detection (Amazon Comprehend), and celebrity/object detection (Amazon Recognition).
• Backend Amazon DynamoDB stores AI/ML processed results.
• AWS CloudWatch Logs monitor AWS Lambda performance and behavior.
• CI/CD automation with AWS Code Build, AWS Code Pipeline, and AWS Code Commit streamlines code development.
• The solution employs AWS Lambda, Amazon DynamoDB, Amazon API Gateway, Amazon Comprehend, Amazon Recognition, Amazon CloudFront, and Amazon S3.