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AWS Glue, AWS Lambda, Amazon S3, Amazon MSK, Amazon Athena
Seamless data processing and analysis across regions with our AWS-based solution, leveraging dynamic AWS Glue jobs, AWS Lambda-driven crawlers, and Amazon Athena for efficient dataset creation and querying.
CustomFit.ai is an AI-powered platform launched in 2019 that specializes in precise personalization for B2B websites without requiring any coding. It utilizes AI to understand individual visitors and dynamically adjust website content based on their preferences and clickstream data.
Efficiency Boost with AWS Glue Jobs
Reduced Processing Time)
Cost Reduction via Parquet Files
CustomFit.ai was facing data management challenges due to limitations in their current setup. They were utilizing Amazon MSK to ingest and store streaming data in JSON format, amounting to approximately 3 GB per day. However, they were struggling with complex filtering and joins across different tables due to their NoSQL database, Cassandra. While Cassandra had been reliable, its constraints were impeding advanced filtering operations, complex joins, and the use of aggregate functions. These limitations were hindering CustomFit.ai’s data analysis and processing capabilities.
Scheduled AWS Glue jobs increased efficiency by 60%, enabled fine-grained data searching, reduced Amazon Athena processing time by 40%, and decreased data size by 70% by storing data as Parquet files.
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